(L to R) St. Louis Lambert International Airport Director Rhonda Hamm-Niebruegge, St. Louis Economic Development Partnership CEO Sheila Sweeney, St. Louis County Executive Steve Stenger, St. Louis Mayor Lyda Krewson & Explore St. Louis President Kitty Ratcliffe

World Trade Center St. Louis

WOW Air: What Does It Mean for STL?

Commentary from Partnership CEO Sheila Sweeney

Partnership CEO Sheila Sweeney Offers Her Thoughts

WOW air summary

WOW air, Iceland’s low-cost transatlantic airline, will begin international service in 2018 from St. Louis Lambert International Airport (STL) to Europe via new non-stop service to Keflavik International Airport (KEF) in Iceland.

WOW air will begin four-days-per-week service from STL beginning May 17. Tickets are now available for sale at www.wowair.us with introductory fares to KEF from $99.99 one-way including taxes.

For the full release, click here.

For a press conference photo gallery, click here.

Q&A with the CEO

Q:  What does this mean for St. Louis?
A:  It is vitally important for the St. Louis region to be connected globally.  This is a great first step in being re-connected with Europe.  Business and leisure travelers should enjoy these flights.  There were so many terrific local organizations that helped make this happen, and we are looking forward to partnering with them on future projects to bring St. Louis more global connections.

Q:  Why is it so important to increase those global connections?
A:  The global connectivity attracts businesses to the St. Louis region.  It also allows multi-national businesses to visit their other offices or destinations in a relatively quick and convenient manner.  It’s a global economy now.

Q:  St. Louis will be one of just 11 U.S. cities to have a WOW air presence.  What does that say about our region?
A:  I think it says the St. Louis region is an exciting place to work, live, play and visit.  We have a significant international community here.  Major announcements like this show there is a need and desire to visit European cities.

Q:  This announcement gets people to Iceland.  So, what’s next?
A:  The St. Louis County Port Authority has established an Air Marketing Fund.  We plan to use that fund to attract other air carriers.  Our business people in the St. Louis region are very anxious to have more options when traveling to European cities.

St. Louis Economic Development Partnership CEO Sheila Sweeney

A letter from the CEO


We are thrilled to announce direct flights to Europe have returned to St. Louis on WOW air out of Iceland! What’s more, these flights will start as low as $99.

I want to offer my sincere thanks to St. Louis County Executive Steve Stenger and the St. Louis County Port Authority. Port Authority funding allowed us to create the air marketing fund. This is the first use of the fund in what I hope will be a very successful effort to attract more and more European carriers to St. Louis.

WOW air is a fast-growing airline based in Reykjavik, Iceland. WOW will begin four flights a week from St. Louis starting May 17, 2018. This is a very big win for all of St. Louis!

At this year’s Annual Meeting, I talked about the importance of getting direct flights to Europe as one of the Partnership’s top priorities. We know that St. Louis must be global to compete, and we have driven strategies to attract and retain new global investments and the high-paying jobs that come with them.

The addition of WOW’s service to St. Louis Lambert International Airport will help meet a critical need of our multinational corporations and their employees who travel to Europe on a regular basis. And, as word continues to spread that St. Louis is simply the place to be, we look forward to increased business and leisure travel to our region.

We are excited to welcome WOW air and its customers to St. Louis, and we cannot wait to find more synergies in the weeks and months to come.

Kind regards,

St. Louis Economic Development Partnership CEO Sheila Sweeney