World Trade Center St. Louis

Export Plan

FDI plan


Click on the image above for the full Metro St. Louis Export Plan

In 2014, the World Trade Center St. Louis applied for, and was accepted into, the Brookings Institution’s Global Cities Initiative. Following the development of a Metro Export Plan in 2016, the World Trade Center St. Louis and local leaders conducted a comprehensive market assessment to gain a better understanding of the current level of foreign direct investment (FDI) in the region. Based on that assessment, an FDI Plan was developed. The plan aims to guide the region in pursuing opportunities to attract new companies and investors from across the globe.

During the planning process for a Metro Export Plan, WTC and Washington University in St. Louis – Olin School of Business conducted a regional market assessment to uncover the facts and generate insights about St. Louis’s export activities. This assessment included an in-depth examination of metro export statistics, an online benchmarking survey of businesses both exporting and not exporting, and one-on-one interviews with company executives.

Four strategies and more than 25 tactics were developed as a part of the plan. Since plan implementation, a number of successes have been achieved including the formation of the St. Louis Trade Commission, creating the St. Louis Export Challenge with funding through JP Morgan Chase, organizing and leading annual outbound multi-industry trade missions and facilitating two cohorts of Export Match in advanced manufacturing and agri-business and food technology.