Heritage1933: Local Startup Featured in National Beauty Competition

Childhood homeless inspires esteem-building beauty company

LaToya Thompson is the founder and owner of Heritage1933™ which is a beauty company that challenges the narrow perception of beauty, with the mission to celebrate natural beauty and improve the lives of women and children in need. With every product purchased, Heritage1933™ provides tools and products necessary to sustain hair care for women and children in local shelters.

Located at the STLPartnership Business Center in Chesterfield, by adopting a social enterprise business model, Heritage 1933™ aims to serve women and children affected by homelessness. Heritage1933™ has inspired customers to join the Heritage 1933™ Initiative, donating hair care products to women children living in shelters.

LaToya is currently a finalist in the Sally Beauty Cultivate Program. She needs votes from St. Louis to win the Sally Beauty Cultivate Program. Voting ends on August 12th.  Along with this, LaToya has participated in Target’s second annual retail accelerator Target Takeoff which brought 10 beauty startups to Minneapolis — Heritage 1933 was one of the ten. Read more here: Targets Hosts 10 Beauty Start-Ups in Mini Accelerator Program

Learn more about STL Partnership Business Centers: STL Partnership Start-Up Incubators.